I am an experienced brand custodian…

The first 17 years of my career were in the FMCG & services industries, which provided me with a deep strategic understanding of the reality & complexities of brand management. 

…with a breadth of brand expertise

In 2015 I began consulting to clients on their strategic marketing needs – over the years, this the wide spectrum of brands, across a range of industries, has provided me with rich experience from which to draw.

1998 - 2004

Unilever
Secondment to Philippines
Snr Brand Manager Sunlight

2004 - 2006

Adcorp
Group Marketing Manager

2006 - 2015

Kimberly Clark
Marketing Manager: Brand Development
Marketing Lead: Sub-Saharan Africa

2015 - 2017

Kantar
Brand Strategy Associate Director

2017 - current

Helen Alexander Consulting
Managing Director

The Helen Alexander experience

Every strategic solution I design is tailor-made collaboratively with your team. I will coach you with tools designed to upskill your strategic abilities and my solutions are delivered virtually / in person, based on your team’s culture. 

Tailor-Made

I create a unique solution for each client, in response to their distinctive business & brand needs, developed from my portfolio of strategic offerings

Collaborative

I work closely with you to define your core business / brand need. From this I create a user-centric strategic framework, which we then flesh out together.  Finally, we co-create an action plan, to bring the strategy to life

Coaching & Upskilling

I am passionate about people development, and will develop tools & be available to coach your team on how to bring our strategic plan into your daily operations. For my agency clients, these tools will serve as a creative springboard for your client solutions

Virtual / In Person

Based on your business culture & needs, I can lead the process virtually (as I did when I led my own pan-African team), or in person: from stakeholder interviews, to multi-participant strategic workshops

A review of the companies & brands competing for your business – both directly within your category, as well as those outside your category, who are able to meet your clients’ needs through a competing approach.

Unearthing new perspectives from your business’s existing information & knowledge, by reviewing it through the point of view of someone who is not entrenched in the day to day operations.

Conducting in depth qualitative interviews with key clients + members of your team, to unpack the complexities of your brand’s current reality: what do you think the brand stands for vs what it really is.